Retail & E-commerce

Challenge

A mid-sized e-commerce retailer struggled with fragmented customer data across sales, marketing, and customer service. Campaigns were delayed, personalization was limited, and customer acquisition costs were climbing.

Solution

Totago Advisory designed a unified customer data strategy, aligning the CIO, CMO, and CFO on data priorities. We recommended an analytics hub approach with agile pipelines and real-time insights to fuel marketing and sales decisions.

Outcome

  • Time-to-Insight: Campaign analytics cycle reduced from 6 weeks to 2 weeks.

  • Customer Retention: Prioritized personalization strategy projected to increase repeat purchase rate by 15%.

  • Marketing Efficiency: Identified ROI leakage worth 10–15% of spend.

  • Leadership Alignment: CIO, CMO, CFO aligned on unified KPIs for marketing and sales.

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